Sekunjalo CEO outlines vision for the future of The National

In an exclusive interview, Sekunjalo CEO Lucien Jacobs shared an update on progress towards the launch of The National’s vision to build a sustainable, commercially driven media business.

Jacobs confirmed that the recruitment campaign has attracted an overwhelming response, with a significant number of applications received from highly qualified journalism and media professionals. The newly established talent acquisition team has already contacted shortlisted candidates, and interviews are scheduled to commence next week.

“There is an abundance of talented journalists in South Africa, yet employment opportunities within the industry remain limited. We are proud to be creating jobs while contributing to the future of journalism and media freedom,” said Jacobs.

He added that The National intends to complete the recruitment process and onboard its new editorial and operational teams within the next two weeks.

“Our product strategy is ready for implementation, we now need the right people to bring it to life. We have also received interest from experienced media professionals, former editors, and investors who share our vision of building a sustainable media business for the future.”

While acknowledging the challenges facing the print media industry, Jacobs believes there remains a strong future for print when supported by an innovative commercial strategy.

“Print still has an important place in the market,” he said. “However, we cannot continue relying on traditional business models. We must adopt new commercial approaches to ensure long-term sustainability. Our European and American investors have been clear that The National must be commercially driven while delivering high-quality journalism.”

Jacobs also revealed that the company is exploring opportunities within the Afrikaans digital media sector as part of its expansion strategy.

“We see significant potential in the Afrikaans market. We believe there is room to build a strong presence in this space. We are also evaluating opportunities within South Africa’s vernacular language markets.”

 Jacobs said the organisation is committed to independent, credible journalism supported by sustainable commercial models.

“South Africa needs trusted, high-quality news publications that are financially sustainable. Our objective is to build media platforms that serve diverse audiences, strengthen media freedom, and create lasting value for readers, employees, and investors,” he said.